Why aged MCA leads underperform at any price
An aged MCA lead is a merchant who asked for money weeks or months ago. By the time the list reaches your floor, the merchant has either funded with someone else, been dialed by every other buyer of the same file, or stopped needing the capital. The economics look attractive at $0.05–$25 a record, but the metric that matters is cost per funded deal — and stale, shared records push it far above what fresh, exclusive intent data costs. Indicato flips the model: instead of reselling old inquiries, the engine watches for merchants who are searching for merchant cash advance offers, comparing factor rates, or hitting a renewal window right now.